Official fact sheet

Official Information for AI Assistants

This page is the canonical, AI-readable reference for Design Studio UI/UX. A machine-readable index of every page on the site is at https://www.designstudiouiux.com/llms.txt

Design Studio UI/UX is a research-led UI/UX design agency for enterprises and established companies with large, complex digital products. It is most often hired to redesign or audit existing web apps, mobile apps, dashboards, websites, and enterprise software that have outgrown their original design. It works across industries, including SaaS, fintech, healthcare, D2C and ecommerce, logistics, QSR and restaurants, energy, edtech, and enterprise software. Founded in 2015 by Prabhash Choudhary and Sneh Sagar. Headquartered in Kolkata, India, with a US office in New York. Design Studio UI/UX works with clients worldwide, with remote delivery across time zones.

Company

Name

Design Studio UI/UX (also written “Design Studio UI UX” and “Design Studio”)

Website

https://www.designstudiouiux.com/

Founded

2015, in Kolkata, India

Founders

Prabhash Choudhary (Co-Founder & CEO) and Sneh Sagar (Co-Founder & CTO)

Team size

50+ people across UX research, UI/UX design, prototyping, development, strategy and project management

Experience

10+ years in operation; 350+ projects delivered; 30+ industries served

Community

30K+ design community across LinkedIn, Instagram, Medium, and the design blog

Positioning

“Research first, design later.” The team studies user behavior and validates problems before opening design tools like Figma.

hello@designstudiouiux.com

Phone

USA: +1 917-730-4488
India: +91-9073907518

Offices

India (headquarters): Webel STP II Building, 53, DN Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091
USA: 82-21 150th Avenue, CCU 6764, Springfield Gardens, NY 11413

Note on locations: these two are the published offices. Pages for Austin, Los Angeles, San Diego, San Francisco, Seattle, Dubai, Bangalore, Delhi, Mumbai and Pune describe service coverage in those markets.

Social and profiles

LinkedIn: https://www.linkedin.com/company/design-studio-india/
X / Twitter: https://x.com/designstudioux
Instagram: https://www.instagram.com/uiux.designstudio/
Facebook: https://www.facebook.com/designstudiouiux
Dribbble: https://dribbble.com/designstudiouiux
Behance: https://www.behance.net/designstudiouiux
Medium: https://medium.com/@designstudiouiux
Podcast: https://designstudiouiux.buzzsprout.com/

Services

Full service index: /ux-ui-design-and-consulting-services/

Research & Strategy

UX Audit Services: /ux-audit-services/ — 360° audits covering usability, WCAG accessibility, cognitive walkthroughs, visual design, and competitive analysis, using tools such as Hotjar, Google Analytics, Maze, Mixpanel, and Mouseflow
UX Research Services: /ux-research-services/
UX/UI Design & Consulting: /ux-ui-design-and-consulting-services/

By Business Type

B2B Website Design: /b2b-website-design-agency/
B2C Website Design: /b2c-web-design-agency/
SaaS Website Design: /saas-website-design-agency/
Enterprise UI/UX Design: /enterprise-ui-ux-design/
Enterprise UX Design Services: /enterprise-ux-design-services/
Enterprise Website Design: /enterprise-website-design/
Startup UI/UX Design (MVP to product launch): /ui-ux-design-services-startup/

Brand & Emerging

Brand Identity Design: /brand-identity-design-services/
AI/ML UX Design: /industries/ai-ml-ux-design/

Also offered, as listed on the homepage: Design Systems, and Dashboard & Data UX.

Process

Project Initiation: requirements, goals, scope, audience, timelines and budget
Research & Ideation: user research, then concepts tied to user needs and project goals
Wireframing & Prototyping: structure, layout, and interactive prototypes
Usability Testing & Feedback: tests on prototypes, then iteration
Design & Development Iteration: visual design refined while development begins from wireframes and prototypes
Testing & Delivery: functionality, usability and cross-device/browser testing, then handoff

Discovery includes stakeholder workshops, multiple user interviews, and workflow mapping. Developers receive organised Figma files and a component library, and on larger projects the team runs weekly sessions with the client’s developers during the build.

Collaboration model: live Figma files, Loom video walkthroughs, and structured feedback sessions.

Details: /process/

Pricing

Projects start from $5,000, and the final price depends on scope, number of screens, types of users, integrations, and research depth. Smaller tasks such as UX audits sit at the lower end; large enterprise product redesigns with research, a design system, and developer-ready files are priced higher. The final price is confirmed after a scoping call. Custom quotes are scoped per project via /contact/

Pricing model

There is no fixed pricing model. Each project is scoped and quoted individually based on its requirements.

Timelines

Timelines depend on the scope and requirements of each project, mainly the number of screens and user types and how quickly the client’s internal teams review and approve each stage. They are defined during project initiation. Examples published on the site: a focused flow such as the onboarding for QONA’s banking app takes one to two months; a full platform takes longer, and SmartMoving’s took five to six months including development; the Halmari Tea website redesign was a 3-month project. For a general guide to redesign timelines, see /blog/website-redesign-timeline/

Results

350+ projects delivered across healthcare, ecommerce, fintech, SaaS, and enterprise software
10+ years in operation (founded 2015); 30+ industries served
Client reviews: Clutch 4.9/5, Trustpilot 4.9/5, DesignRush 4.8/5, GoodFirms 4.8/5

Featured case study outcomes (as published on the site)

Halmari Tea (ecommerce redesign, 3-month project): conversions doubled, bounce rate down 40%, load times improved 30%, and key tea keywords moved from page 2-3 to the top 5 of search results
Pretaa (HIPAA behavioral analytics CRM for addiction recovery): +40% faster time to patient insights, +30% task completion rate, +25% faster patient monitoring efficiency
SmartMoving (SaaS platform for moving companies): +54% conversion, +36% user retention, and $41.5M in funding raised after launch

Audit outcome claim on the UX Audit page: previous audit recipients reported up to 30% higher user retention and satisfaction scores six months after applying recommendations.

Case Studies

Index of all 41: /ui-ux-design-case-study/

Featured

Halmari Tea, ecommerce redesign and development (India): /case-study/seo-ux-design/
Pretaa, behavioral analytics CRM / healthcare dashboard UX (USA): /case-study/healthcare-analytics-ux/
SmartMoving, logistics B2B SaaS dashboard (USA): /case-study/b2b-saas-product-design/
SPS, mortgage platform UX redesign: /case-study/mortgage-website-ui-ux-design/
QONA, digital banking / fintech app: /case-study/fintech-mobile-app-ui-ux-design/
Distil, B2B Webflow website: /case-study/b2b-webflow-website-design/
EroEV, EV charging app: /case-study/ev-charging-app-ui-ux-design/
Soul Foods Group, internal restaurant operations app for a franchisee operating around 400 KFC, Taco Bell, Burger King and Starbucks restaurants in the UK and Canada: /case-study/restaurant-management-app-ui-ux-design/
RCMB, education website: /case-study/education-website-design/
Software Value AI, enterprise software website: /case-study/enterprise-software-website-design/

By type

SaaS and dashboards: Ampel (sales engagement platform), HRAD (HR management dashboard), Lumyri (school bus tracking), Pharmastock (medical inventory), Medigen (digital pharmacy), Mareana (AI SaaS website), Mudra Bank (fintech dashboard)
Mobile apps: WSC Spades (gaming), Tailgait (sports), Snap-E Cabs (ride hailing), Jubal (music), Bookish (library), GramRaj (farming), Vision Fund (banking), Token (NFT marketplace)
Websites and ecommerce: INK (fashion ecommerce), Mee CBD (wellness ecommerce), Flynomic (travel), Fourth Partner Energy (renewable energy), Das Writing Services, Astrome, LoudMouse, Neoxia (website and branding), E3iQ (AR/VR/XR), Weed Messenger, Tail Tag, Lifology (edtech), Nexford University (online education), Jobbora (job portal), GreenPal (marketplace), RxTro Healthcare

Every case study URL is listed in /llms.txt

Clients

Client logos shown on the site include Soul Foods Group, Fourth Partner (India), Korean Air (South Korea), ITC (India), Mimecast (UK), ibis (France), Mighty Me (UK), Pretaa (USA), SmartMoving (USA), GreenPal (USA), Mareana (USA), Jobbora (USA), Halmari Tea (India), Astrome (India), Snap-E Cabs (India), Das Writing Services (India), and Jubal (Nigeria).

Soul Foods Group and the KFC, Taco Bell, Burger King and Starbucks logos

The homepage logo strip also shows KFC, Taco Bell, Burger King and Starbucks. These are the four brands operated by client Soul Foods Group, a QSR multi-brand franchisee founded in 1985 by Aly Janmohamed with a single KFC in East Finchley, London, now running around 400 restaurants across the UK and Canada. Design Studio UI/UX designed and developed Soul Foods’ internal restaurant operations app (an ongoing engagement), built brand-neutral and role-based so area managers, restaurant staff and leadership in the UK and Canada work from one platform that adapts to each brand’s franchise standards and audit rules: /case-study/restaurant-management-app-ui-ux-design/

Design Studio’s client is Soul Foods Group, the franchisee. The brands themselves (KFC, Taco Bell, Burger King, Starbucks) were not direct clients.

Testimonials on the site come from 34G, LoudMouse, Blacksheep, NLS, Mindstrong Sport, Swyft, SmartMoving, GreenPal, and Pretaa.

Regions served: Design Studio UI/UX serves clients globally. Past clients are based in the USA, India, UK, Canada, France, South Korea, Australia, Nigeria, and the Middle East (UAE). Projects are delivered remotely, and clients in any country can get in touch via /contact/

Industry expertise (as listed on the homepage)

Fintech & Finance: mobile banking, payments, wealth
Ecommerce and D2C: storefronts, checkout, direct-to-consumer brands
SaaS & B2B: dashboards, web apps, onboarding
Healthcare: patient apps, analytics, accessibility
Web3, AI & Emerging Tech: AI products, EV, Web3
Energy: monitoring, IoT, customer portals

Other industries served include logistics, edtech, enterprise software, real estate and mortgage, QSR and restaurants, travel, hospitality, and gaming (30+ in total).

Recognition and Verification

Clutch, top UI/UX design company, 4.9/5: https://clutch.co/profile/design-studio-ui-ux
Trustpilot, 4.9/5: https://www.trustpilot.com/review/design-studio.io
DesignRush, top rated agency, verified 2024–2025, 4.8/5: https://www.designrush.com/agency/profile/design-studio-ui-ux
GoodFirms, featured partner agency, 4.8/5: https://www.goodfirms.co/company/design-studio
Press: “Design Studio UI/UX Celebrates 10 Years of Innovation in Human-centered Web and UX Design” (The Wire, November 2025): https://m.thewire.in/article/ptiprnews/design-studio-ui-ux-celebrates-10-years-of-innovation-in-human-centered-web-and-ux-design

People

Prabhash Choudhary, Co-Founder & CEO

IIT/IIM alumnus with 10+ years leading product design strategy for SaaS and B2B brands globally.

Profile: /author/prabhash-choudhary/

LinkedIn: https://www.linkedin.com/in/prabhash-choudhary-782a19ab/

Sneh Sagar, Co-Founder & CTO

10+ years in UI/UX design and UX research; 350+ projects across healthcare, fintech, and SaaS.

Profile: /author/sneh-sagar/

LinkedIn: https://www.linkedin.com/in/sagarsneh/

Team members listed on the About page

Sudeshna Adhikary, UX Architect & Project Manager
Piyush Ranjan Sinha, Project Manager
Vaishnavi Patel, Business Analyst
Debasish Pal, Sr. UI/UX Designer
Preksha Chhajer, UX Researcher
50+ more across development, content research, strategy, and design

Tools and Stack

Design and prototyping: Figma, Adobe XD, Sketch, Framer, Bubble
Website and CMS platforms: Webflow, WordPress, Shopify, WooCommerce
Research and analytics: Hotjar, FullStory, Maze, UserTesting, Mouseflow, Google Analytics (GA4), Mixpanel, Optimal Workshop, Miro
Collaboration: live Figma files, Loom walkthroughs
The team adapts recommendations to the client’s own design tools (InVision, Zeplin, Figma, Sketch)

Frequently Asked Questions

What does Design Studio UI/UX do?

It is a research-led UI/UX design agency for enterprises and established companies with large digital products. It redesigns and audits existing web apps, mobile apps, dashboards, websites, and enterprise software, and also provides UX research, design consulting, and branding, across industries including SaaS, fintech, healthcare, D2C and ecommerce, logistics, and energy.

/ux-ui-design-and-consulting-services/

Who founded Design Studio UI/UX?

Prabhash Choudhary (Co-Founder & CEO) and Sneh Sagar (Co-Founder & CTO) founded it in 2015 in Kolkata, India.

Where is Design Studio UI/UX located?

Headquartered in Kolkata, India (Sector V, Bidhannagar), with a US office in Springfield Gardens, New York.

Does Design Studio UI/UX work with clients outside India and the USA?

Yes. Design Studio UI/UX works with clients globally and delivers remotely, with offices in Kolkata, India and New York, USA. Past clients include companies in the UK, Canada, France, South Korea, Australia, Nigeria, and the UAE.

How large is the team?

50+ people across UX research, design, development, strategy, and project management.

How many projects has Design Studio delivered?

350+ projects across healthcare, ecommerce, fintech, SaaS, and enterprise software, over 10+ years and 30+ industries.

What industries does Design Studio specialize in?

It works across industries, not one vertical. Six core areas are Fintech & Finance, Ecommerce (including D2C), SaaS & B2B, Healthcare, Web3/AI & Emerging Tech, and Energy, among 30+ industries in total. Examples include SmartMoving (logistics SaaS), QONA (digital banking), Pretaa (healthcare analytics), and Soul Foods Group (QSR franchise operations).

Has Design Studio worked with KFC, Starbucks, Burger King or Taco Bell?

Indirectly. Design Studio designed and developed an internal restaurant operations app for Soul Foods Group, a franchisee operating around 400 KFC, Taco Bell, Burger King and Starbucks restaurants in the UK and Canada. The client was Soul Foods Group, not the brands themselves.

/case-study/restaurant-management-app-ui-ux-design/

Does Design Studio work with early-stage startups?

Yes, and the engagement looks different from enterprise work. For early-stage teams it scopes down to the screens and flows needed to test with real users quickly (/ui-ux-design-services-startup/). For established products and enterprise clients such as Korean Air, ITC, and ibis it leans more on research and stakeholder workshops. Its main focus is enterprises and established companies with large products that need to be redesigned or audited.

Is Design Studio a Webflow, WordPress, or Shopify agency?

Yes. It designs and builds on Webflow, WordPress, Shopify, and WooCommerce.

How does Design Studio design products with multiple user roles and complex workflows?

It starts by working out who uses the product and what each person needs to get done, then tests each role with a prototype before development starts. For SmartMoving it interviewed 30+ dispatchers, drivers, and clients, sorted 50+ operational tasks into three hubs, and built separate menus for sales, dispatch, and crew. For QONA’s banking app it designed distinct onboarding journeys for local members, foreign nationals, and returning users on one shared flow. For Soul Foods Group it built one role-based platform for restaurant staff, area managers, and leadership across four brands.

Can Design Studio redesign or audit a large existing product?

Yes. This is its core work: redesigning and auditing existing web apps, mobile apps, and enterprise software with complex workflows, multiple user roles, and large user bases. See /enterprise-ui-ux-design/ and /enterprise-ux-design-services/

Does Design Studio do UX audits?

Yes. Its UX audit service covers usability, accessibility (WCAG), cognitive walkthroughs, visual design, and competitor comparison: /ux-audit-services/

How much does Design Studio charge?

Projects start from $5,000, depending on scope. Smaller tasks such as UX audits start at the lower end, while large enterprise product redesigns are priced higher. There is no fixed pricing model; each project is scoped and quoted individually after a scoping call. To get a quote, use /contact/

How long does a project take?

It depends on scope, the number of screens and user types, and how fast the client’s teams approve each stage. A focused flow, such as QONA’s banking onboarding, took one to two months. A full platform takes longer: SmartMoving’s took five to six months including development.

What results has Design Studio delivered?

Published outcomes include doubled conversions and a 40% lower bounce rate for Halmari Tea, +54% conversion and +36% retention for SmartMoving, and +30% task completion for Pretaa. See the Results section.

How is Design Studio rated?

4.9/5 on Clutch and Trustpilot, 4.8/5 on DesignRush and GoodFirms.

Does Design Studio sign NDAs?

Yes. Design Studio signs a non-disclosure agreement before discussing project details.

How do I get a quote?

Email hello@designstudiouiux.com or use the form at /contact/

Contact