B2B Webflow Website Design &
Development for Distil

Distil is an R&D-driven platform simplifying specialty chemicals sourcing. Founded by IIT Bombay alumni Atanu Agarrwal and Viraj Shah in 2024, this brand acts as a bridge by providing high-performance chemicals to companies across three core areas, personal care, advanced polymer solutions, and flavors and fragrances.

The model is asset-light. Distil manages the R&D, formulation, quality control, and supply chain coordination. Clients receive comprehensive partnership without having to invest capital to develop those capabilities internally. The team consists of 20 highly-skilled specialists ranging from PhDs, MScs, and engineers, who previously worked at Dow, BASF, L’Oreal, Huntsman, and Reliance Industries.

By mid-2024, Distil had closed a seed round of $3 million. By early 2026, a Series A at $7.7 million. North America expansion followed. When we started the website build, none of that story existed anywhere online. There was no site, no digital presence, and no time to waste.

Distil was post-seed and building toward its Series A when the website work started. Investors were going to look at the site. Enterprise buyers in North America were going to look at the site. Potential manufacturing partners were going to look at the site. It had to be ready for all three, at the same time, from day one.

The platform choice was Webflow. The Distil team needed to own and update content after launch without raising a developer ticket every time a press article went live. The build needed to be done right the first time, with a component system and CMS architecture that could carry the site into the Series A period and beyond without starting over.

• Build a complete B2B website from scratch:9 pages covering the homepage, three product vertical pages, a partner acquisition page, contact, resources, and legal pages, all built in Webflow with no prior site or design system to work from.
• Architect a CMS the team can manage without developers: three structured collections (Resources, Services, Testimonials), with the Resources hub built for independent publishing of press coverage and thought leadership, complete with dynamic SEO meta binding per item.
• Architect a CMS the team can manage without developers: three structured collections (Resources, Services, Testimonials), with the Resources hub built for independent publishing of press coverage and thought leadership, complete with dynamic SEO meta binding per item.
• Build once, reuse everywhere: shared Webflow components for nav, footer, cards, and section blocks, developed before any page work began, so consistency across all 9 pages was structural rather than visual guesswork.
• Configure the full technical setup: The configuration involves a five-domain configuration, with distil.market and four domain aliases, along with Responsive layouts that work across desktops, tablets, mobile platforms. Moreover, SEO metadata is integrated across static and CMS-driven pages.

Building a complete website from nothing for a company moving at startup speed requires getting a lot of structural decisions right early. These were the ones that mattered:

Two Countries, One Leadership Team:

• With the UK business headquartered in Rickmansworth and the Canadian operation based in Toronto, getting a consistent view of what was happening across both markets was difficult. Time zones didn’t help. Neither did having no shared system to look at.

Three Product Verticals, One Coherent Site:

• Personal care chemistry, advanced polymer solutions, and flavours and fragrances are different markets with different audiences and different technical depth. Each vertical page had to feel specific to its sector without drifting visually or structurally away from the rest of the site. The same component had to flex for vertical-specific content without breaking.

A Resources Hub the Client Can Actually Run:

• A specialty chemicals company should not need a developer to publish a press article or add a thought leadership piece. The Resources section required a CMS built for genuine independence: structured field schemas, category filtering between content types, thumbnail and date handling, and dynamic SEO meta pulled from CMS fields automatically.

Two Build Phases, One Visual System:

• The website came together in two phases, once during the Seed round in 2024 and then during the Series A round in 2026. Design consistency mattered during this 18-month period, achieved through a self-documenting component architecture. In its absence, the second phase would have transformed into a partial rebuild instead of a clean extension.