How We CreateThe Magic
It's a blend of some fine ingredients, and a swish of the wand.
The first ingredient is a load of UX research, mixed with long hours of discussion, so as to delve into the depths of the problem.
Stepping into the user’s shoes is the secret towards achieving customer engagement.
The next task is to carefully lay out the results of the homework, and slice the problem into multiple layers, thus identifying the different areas to be addressed, including the core of the problem.
Questioning every step of the problem can lead to a secret, underlying problem that ultimately turns out to be the main issue needed to tackle.