What Is a B2B Website? How UX Improves Design & Conversions
Quick Summary
B2B website design refers to the process of creating a website that helps a business evaluate the offerings of another brand. It removes friction and confusion from the decision-making process and guides visitors through the stages of their buyer journey.
FAQs
What makes a good B2B website?
A good B2B website communicates what the company does, who it serves, and why it matters. It offers structured content for different decision-makers, builds trust with proof points, and provides simple, low-friction paths to convert.
How much does B2B website design cost?
The cost to design a B2B website may fall anywhere between $5000 and $30,000. It may vary depending on certain factors, such as feature complexity, pages, chosen platform, and additional integrations.
Is SEO important for B2B websites?
Yes, SEO is important for B2B websites to establish authority and credibility, increase visibility and traffic, build a brand’s lead generation pipeline and boost revenue.
How long does B2B website design take?
The timeline for B2B website design may vary, from 3-5 weeks to 6+ months. However, a typical B2B website might take 10-15 weeks, from discovery to post-launch optimization.
What pages should every B2B website have?
A B2B website should have a well-designed Home Page, About Us, Services/ Products, Case Studies, Blog, and legal/ compliance related pages (Privacy Policy, Terms and Conditions), and Return/ Refund Page for B2B e-commerce websites.
