12 SaaS Pricing Page Best Practices with Examples in 2025

A great pricing page is transparent, easy to scan, and centered on trust: clear value, concise feature differences, and strong CTAs supported by social proof.

Three to four is ideal. More causes confusion; fewer limit flexibility. Highlight one “best value” plan to guide choice.

Yes, where feasible. Trials reduce friction and often improve trial-to-paid conversion, especially with low-touch products.

Simplify layout, add social proof near price, test CTA copy and placement, and use ethical psychology such as anchoring and loss aversion.

Hidden costs, weak hierarchy, unclear value differences, neglecting mobile optimization, and burying answers to billing or security objections.