Conversion Centered Design: Definition, 7 Principles & UX Examples
Quick Summary
Conversion Centered Design (CCD) is a UX-led design framework that structures digital pages around a single, clear user action. It reduces decision friction by aligning content, layout, visual hierarchy, and trust signals to help users move confidently from understanding to conversion.
FAQs
What is an example of conversion-centered design?
A SaaS demo landing page is an example of a conversion-centered design, as it is built around one primary action: requesting a demo. It clearly states the product’s value above the fold, addresses common objections before the CTA, and uses trust signals (such as customer logos or short testimonials) near the form.
Is conversion centered design only for landing pages?
Conversion-centric design is not limited to only landing pages, it can be used to design SaaS landing pages, onboarding flows, feature pages, checkout experiences, and lead generation forms.
How is conversion-centered design different from CRO?
Conversion Centered Design (CCD) and CRO solve different parts of the same problem.
CCD focuses on structuring pages around one clear action, reducing decision friction, and aligning UX with business goals before launch. CRO uses testing and data to improve performance after a page is live. In short, CCD designs experiences to convert from the start, while CRO improves what already exists.
