B2B Website UI Redesign & Development
for Astrome

Astrome is a deep-tech company engineering the future of connectivity. They develop groundbreaking millimeter-wave E-band technologies and satellite communication products that democratize high-speed connectivity. Founded in 2015, this Bengaluru and California-based deep-tech firm creates hardware that enables affordable broadband in rural regions where fiber optics fail.

Thanks to the firm, the global deployment of affordable, high-bandwidth 5G and rural broadband is happening at record speed. Today, Astrome is trusted by the Indian Army, Navy, and various other government entities.

Yet, their original website hid all of this innovation and these achievements behind cluttered layouts and engineering jargon. This website failed to communicate the magnitude and sophistication of their technologies and their mission. It alienated investors and partners.

Astrome’s mission is revolutionary. Their products are groundbreaking. However, their digital presence was not. So, they engaged our studio to make noticeable changes. They wanted us to create a brand-new website that would break down their complex deep-tech work and make it more understandable, more appreciable. To do that, we had to:

• Translate Deep-Tech into a Clear Value Proposition: The central goal was to redesign the site’s information architecture to lucidly explain what Astrome’s flagship products, like GigaMesh and SpaceNet, do and, more importantly, why they are critical solutions for the future of telecommunications. We had to translate terms like “point-to-multipoint connectivity” into tangible benefits like “1 tower = 40 km² coverage.”
• Architect a Multi-Stakeholder User Journey: The site had to cater to potential investors, telecom operators, enterprise partners, and the press. To serve these distinct audiences, the site needed to have multiple, customized pathways. One pathway for potential investors seeking market data or details about Astrome’s OEM partnerships. One for telecom engineers seeking technical specifications. One for journalists looking for press kits. One for general industry members.
• Establish a Cutting-Edge Visual Identity: The site needed a new visual system that could convey the company’s pioneering innovations. This system had to feel as futuristic and sleek as Astrome’s hardware engineering catalogue.
• Build a Scalable, Content-Managed Platform: The site needed a modern, flexible foundation. It needed a powerful CMS-backed architecture (Content Management System). This new site architecture would empower Astrome’s internal team to manage a variety of content and scale their communications whenever they had to make new announcements, without requiring any assistance from developers.

Making such complex technologies feel digestible and irresistible to investors and other general audiences was going to require a similar degree of innovation as Astrome’s engineering.

Astrome’s engineers built revolutionary hardware. But, they explained their technologies on their site like engineers would. This approach was the opposite of engaging:

The “Curse of Knowledge” in Communication:

• The old website assumed visitors were experts, using unexplained industry terms like “electronic beamforming.” We questioned whether to simplify the language to highlight benefits and how to keep the technical focus while making the brand’s value clear to non-experts. Balancing clarity and expertise became our main challenge.

A Monolithic and Confusing Information Structure:

• The original site treated all visitors the same. A telecom engineer hunting for GigaMesh specs waded through investor decks. A journalist seeking press kits found buried PDFs. This one-size-fits-all structure caused high bounce rates. Users left frustrated, unaware that the content they were seeking was buried just a few clicks away.

A Stagnant and Uninspired Visual Presence:

• Static stock photos of satellites. Cluttered grids. Zero motion. The design felt outdated next to competitors like Starlink. For a company advancing 5G, the site’s sluggishness was ironic. It took 5+ seconds to load technical diagrams. This eroded credibility with partners who naturally expected cutting-edge aesthetics from a cutting-edge technology firm.

Rigid Infrastructure Stifling Agility:

• Updating the old site would require extensive developer intervention. A simple product launch took weeks. Marketing couldn’t add case studies or update funding milestones.

All of these issues paralyzed Astrome’s ability to showcase the groundbreaking work they were doing. It prevented them from updating the world about all the rapid progress their engineers were making. These issues were highly damaging for a firm seeking Series B investment