Digital Marketing Website UI/UX
Redesign for LoudMouse

LoudMouse is a boutique fractional CMO and marketing management agency. They audit, design, and oversee performance-driven marketing strategies for businesses.

They are a team of sharp, accountable leaders who have one goal. Make every marketing dollar work harder. But their old website was subpar and unfocused. It failed to project the bold confidence they bring to their clients.

LoudMouse’s old site drowned their sharp, accountability-driven ethos in generic agency tropes. It buried their unique fractional CMO model under layers of vague copy and disjointed visuals. Visitors (frustrated CEOs drowning in wasted ad spend) found no clear path from pain to solution. LoudMouse engaged our studio to overhaul their digital presence. The goal was to build a website that mirrored their personality: direct, accountable, and allergic to fluff.

Our specific objectives were to:

• Capture and Project a Bold Brand Voice: Corporate jargon (like “solutions-oriented synergy”) had replaced their blunt, no-fluff tone. Their old site’s messaging had zero edge. Zero brand alignment. The primary goal was to create a website experience that was as direct and results-driven as the LoudMouse brand itself.
• Clearly Articulate Their Unique Process: The website needed to simply and powerfully explain their fractional CMO model. It had to showcase their “Analyze, Strategize, Delegate, Advocate” process as the most effective solution to common marketing frustrations.
• Build a High-Converting Lead Funnel: The old site was not built for action. Key services, such as vendor accountability audits, were buried.  We had to design a clear path from a visitor’s pain point to a qualified lead. We had to pack this path with strong, direct calls-to-action.
• Engineer a High-Impact Mobile Experience: LoudMouse advises clients to launch mobile-first marketing strategies. But their own site was ‘mobile-last’. Cluttered layouts broke on small screens. Critical CTAs (like “Schedule Call”) required pixel-perfect taps to hit. The new design had to be fast, persuasive, and flawless on any device. It had to be built for busy decision-makers who are always on the move.

The old site’s structure felt like a maze. Services scattered. CTAs were timid. The site had zero reflection of the brand’s “forensic accountant meets growth strategist” positioning.

The old LoudMouse website was actively working against its own brand. It created a disconnect between their powerful service and their weak online presence.

A Muted Voice for a Loud Brand:

• The biggest challenge was that their old website was quiet. It was generic. It failed to capture the confident, results-obsessed personality that defines the LoudMouse approach. It didn’t stand out at all.

A Complicated Story Told Poorly:

• Their fractional CMO model is a powerful differentiator. However, the old site’s confusing structure failed to explain it. Visitors could not grasp the value, as they did not understand how LoudMouse was different from any other marketing agency.

A Leaky and Ineffective Lead Funnel:

• The site lacked clear calls-to-action. It failed to build a persuasive case for their services. It was not appealing to its highly skeptical target audience.

We had to devise a completely fresh strategy to attract and entice businesses tired of wasting money on ineffective marketing