B2B Marketing Website UI/UX Redesign
for Das Writing Services

Das Writing Services is a content agency built on one promise. 100% human-crafted content. High-quality blogs. Website copy. Technical articles. All human-written and SEO-optimized. This team of expert writers in Kolkata is renowned for helping companies achieve measurable business results through their high-quality writing.

But their old website did not reflect this reality. It was outdated. Its navigation was confusing. Their core services were buried deep in the site. The site did not convey the brand message. It did not have strong trust signals. It did not deliver satisfactory mobile experiences. It undermined the very expertise it was meant to sell

Das Writing Services engaged our studio to build a digital platform that matched the quality of their work. Their new site had to have clarity. Credibility. Conversions. Our specific objectives were to:

• Build a Platform that Commands Trust: The new design had to communicate authority and expertise to visitors within seconds.
• Design a Clear Path to Conversion: Find the right service. Understand its value. Request a quote. The site needed to make these actions incredibly easy to execute for all visitors, i.e., potential clients.
• Showcase Their Full Range of Expertise: SEO-optimized blogs. Technical articles. Press releases. The new architecture had to visually display all of their content offerings without overwhelming the user.
• Create a Professional and Cohesive Brand Identity: High-authority. Modern. Memorable. We had to create a new visual language for the site that displayed these qualities.

Their old website was a liability. The goal was to transform it into their single most effective sales tool. But, custom-creating a top-tier online presence for this content agency wasn’t going to be easy.

The old website was actively hurting their business. It created a deep disconnect between the high quality of their content and the poor quality of their digital presentation.

A Mismatch of Quality and Presentation:

• This was the core problem. They delivered premium, expert-level content. But their website looked amateurish and outdated. This visual dissonance created immediate doubt. It eroded trust with potential high-value clients.

A Maze of Services:

• The previous site had a disorganized and confusing navigation structure. A visitor could not easily differentiate between their many service offerings. Blog writing competed with technical content. Press releases hid behind vague labels. This led to most visitors bouncing before finding solutions.

A Brand Without a Clear Voice:

• Generic stock visuals. Inconsistent messaging. No clear tone. These design elements made the brand feel anonymous, not authoritative.

The old site’s design and messaging failed to project the confident and results-driven identity of the Das Writing Services brand.