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- E3iQ Website Design
From Concept to Reality
A Futuristic Website for E3iQ
- E3iQ
- AR/VR
- UI/UX Design
- 1 Researcher & 1 UX Designer
- 2 Months
About E3iQ
Hyderabad-based E3iQ has been a pioneer in AR, VR, and XR technologies since 2019, delivering innovative solutions across industries like education, healthcare, military, and retail. Their expertise spans: Virtual, Augmented, and Mixed Reality, Training & Simulations, Safety and Immersive Training.
Goal of the Design
The goal of the E3iQ website design was to create an engaging, user-friendly experience that showcases the company’s cutting-edge AR/VR technologies. We aimed to:
- Enhance User Experience: Ensure seamless navigation with an intuitive layout and clean design.
- Reflect Brand Identity: Capture E3iQ’s innovative spirit through modern design elements and vibrant colors.
- Promote Engagement: Showcase their services effectively while encouraging visitors to explore and take action.
Ultimately, the design aimed to provide both aesthetic appeal and functionality, making it easy for users to interact with and understand E3iQ’s offerings.
Challenges
Seamless Navigation:
- Avoid clunky and slow-loading elements.
- Reflect immersive AR/VR experiences through intuitive design.
Innovative Web Design Standards:
- Create a premium-grade, fully responsive website with no references to existing AR/VR standards.
Compelling Brand Storytelling:
- Balance engaging visuals and SEO-friendly content to attract a broader audience.
Our Approach
Discover
Going out of the box
When you think of a website about augmented reality, what colors do you picture first? Most people would likely say, “Black and/or purple.”
Fortunately, or unfortunately, if you look up various AR and VR websites, you’ll notice that dark themes—typically with black, purple, or blue tones—dominate. They’re often packed with graphics
Fortunate, because the design underscores a sleek, mysterious, and futuristic vibe that is the lifeblood of AR.
Unfortunately, because (let’s be honest!) these sites start to feel a bit repetitive, almost as if they were cut from the same mold.
That’s why we knew we had to take a different approach and create something unique.
Define: Brainstorming and Brand Harmony
Our design process began with brainstorming sessions to align E3iQ’s website with its vibrant brand identity. We introduced a light theme with unique gradients of purple and pink, ensuring the design stood out in the AR/VR space.
Key Design Elements:
- Visual Appeal: Generous white space and HD visuals to highlight key content and improve readability.
- Modern Enhancements: Custom illustrations, rounded buttons, and icons in E3iQ’s brand colors for easy navigation.
- Typography: Chose modern, approachable fonts for a welcoming reading experience.
Prototyping and Information Architecture:
- Developed low-fidelity wireframes and interactive prototypes to perfect user flow.
- Designed an intuitive site structure, allowing visitors to quickly find information and sign up for services.
Design Highlights
We wanted the E3iQ website to capture the same dynamism as its immersive services. To bring this vision to life, we focused on using vivid colors, eye-catching and original imagery, and plenty of open space, always taking care that the bold impact, inherent to immersive technology, is never lost.
- Custom HD illustrations aligning with E3iQ’s branding.
- Rounded buttons and modern typography for a fresh look.
- User-friendly information architecture for effortless navigation.
Testing and Refinements:
- Interactive prototypes and usability testing ensured seamless user experiences.
- Feedback loops with stakeholders helped fine-tune the final design.
The new E3iQ website stands as a dynamic, futuristic digital platform that:
- Reflects the brand’s innovative spirit.
- Offers an immersive and engaging experience.
- Features 50+ interconnected pages, seamlessly designed for easy navigation.
Final Product Showcase
The new E3iQ website resembles a sleek, futuristic dashboard. Users can seamlessly navigate the entire interface, exploring E3iQ’s services, portfolio of products, and unique technological capabilities: all within a single, immersive environment.
Upcoming Case Studies
Happy Clients & Partners
“They gave a clear overview of the design and approval milestones and executed them accordingly. Communication and the work delivered were both top-notch. I’d highly recommend working with her!”
“We were looking for something creative and different from what everyone else was putting out there. And we found it with Design Studio. Great work!”
“Design Studio team were absolutely fantastic. Highly talented designers.”
“The DS team went beyond our UI redesign expectations. We are grateful for the work well done. Kudos.”
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