Wellness E-commerce Platform Website
UI/UX Redesign for The Mighty Me
- The Mighty Me
- CBD Health & Wellness
- Website Redesign & Development
- 2 Designers, 2 Developers
- 3-4 Months
About The Mighty Me
The Mighty Me is a wellness brand centered on making the benefits of CBD more accessible, effective, and convenient. Their core product is a scientifically formulated, water-soluble CBD drop that offers rapid absorption and can easily elevate any stressful daily routine/activity. They also sell THC-free, vegan formulas that absorb 5x faster than traditional oils. These solutions are raising the effectiveness of stress relief and sleep support products.
Even though the company had a clear purpose, high-quality products, and proper lab testing, its first website didn’t clearly show that it was focused on top-level health and wellness.
Messy page designs, unclear explanations of product benefits, and CBD messages that didn’t follow the rules made it hard for people to trust the brand in an already crowded wellness market. The Mighty Me needed a refurbished site that would mirror its genuine dream to help people lead more serene and healthier lives.
Goal of the Redesign
The Mighty Me commissioned our studio to overhaul their underperforming site and turn it into a premium digital storefront. Our redesign objectives included:
- Establish Trust Through Scientific Storytelling: The central goal was to redesign the site’s content architecture to clearly articulate the science and benefits of their revolutionary water-soluble solutions. We had to demystify water-soluble science and absorption technology through interactive education. All content highlighting the products’ efficacy also had to be FDA/FTC-compliant.
- Optimize the Ecommerce Funnel for Conversion: Our goal was to get more users to add products to their carts, make sure fewer quit during checkout, and help increase how much each person spends by suggesting more items.
- Engineer a Mobile-First, High-Performance Experience: The new site has to be flawless, fast-loading, SEO-shrewd, and mobile-first because that’s where most of Mighty’s target users reside.
- Develop a Cohesive and Calming Visual Identity: The new design system had to visually communicate the brand’s values of calm, balance, and clean wellness with nature-inspired palettes, subtle micro-interactions, seafoam branding, and mountain-life-inspired content.
Architecting such a soothing eCommerce experience that sells + educates + ranks required a ton of work.
Challenges
Operating in the direct-to-consumer (DTC) wellness and CBD industries is never easy:
Educational Hurdles:
- The previous site either avoided detail, leaving users confused, or risked making non-compliant health claims. We needed to avoid both of those outcomes and phrase terms like “sleep support” without implying medical treatment.
High-Friction Customer Journeys
- The existing eCommerce funnel was severely fragmented. Confusing product discovery processes and multi-page checkout flows created numerous drop-off points. Image-heavy pages crashed on low-RAM devices. The site didn’t visually demonstrate how one drop replaces three traditional products. All this led to high bounce and cart abandonment rates, particularly among mobile users.
Generic and Untrustworthy Visual Language:
- The old UI lacked a distinct brand identity. It had inconsistent typography and generic stock imagery that failed to convey the premium, scientific, and calming nature of Mighty’s products. This visual disconnect weakened the brand’s ability to command premium prices.
Our Approach
Discover
In-depth interviews. Contextual surveys. Analyzing hundreds of session recordings of users browsing the old site.
We immersed ourselves in the world of Mighty Me’s users and found that our target users and their problems were:
- Overwhelmed parents seeking “nighttime stillness”
- Chronic pain sufferers needing “targeted relief without pills”
- Anxiety-prone professionals needing quick stress relief cues
- Sleep-deprived parents seeking non-drowsy solutions
- Vegan wellness enthusiasts who want ingredient transparency
We found that most users scrolled past text blocks of lab reports and that the “How it Works” pages had high exit rates. We partnered with CBD legal experts to map safe messaging boundaries and then create more ‘absorbable’ content for these users.
Define
After more user and competitor analysis, we defined a new content hierarchy that separated brand storytelling from product education. We created dedicated sections for “The Science” and “How It Works” – each featuring digestible infographics and expert quotes.
All copy was strategically workshopped to be more compelling + compliant.
Technical jargon like “Nanotechnology” became “Rapid-Absorbing Droplets,” and “Multi-use Formula” became “One Bottle. 3 Moments of Calm.”
Design Highlights
We kept wireframing + testing until we created a flawless, mobile-first website experience. Some of the key UX redesigns we made included:
- Implementing a persistent mini-cart and a single-page checkout process to reduce friction
- Integrating trust badges (“Lab-Tested,” “THC-Free,” “Vegan”) directly on product pages and throughout all checkout flows
- Designing clear benefit callouts and a “How to Use” guide on each product page
The new UI was built around the brand’s calming identity, featuring a palette of soft whites and seafoam.
The redesigned site has fundamentally transformed The Mighty Me's digital presence:
- There have been measurable decreases in bounce rates and a significant increase in time spent on key educational pages
- Early analytics + feedback show a drastic lift in the site-wide satisfaction/conversion rates and a much higher average order value
- The new, sleek visual identity and strategic messaging have elevated the brand’s market perception, as organic traffic for key SEO terms like “fast-acting CBD” has skyrocketed
Final ProductShowcase
The Mighty Me’s new digital home radiates calm authority. From easy-to-grok product descriptions to one-click purchase verifications, every interaction on the redesigned site now reinforces the brand’s core mission: making premium wellness effortlessly accessible.
UpcomingCase Studies
Happy Clients& Partners
“They gave a clear overview of the design and approval milestones and executed them accordingly. Communication and the work delivered were both top-notch. I’d highly recommend working with her!”
“We were looking for something creative and different from what everyone else was putting out there. And we found it with Design Studio. Great work!”
“Design Studio team were absolutely fantastic. Highly talented designers.”
“The DS team went beyond our UI redesign expectations. We are grateful for the work well done. Kudos.”
“The team was great, extremely communicative and patient with the project. I highly recommend it to anyone.”
“Design Studio did an awesome job. Their communication and timing were excellent. The quality of work was fantastic.”
“We’re thrilled with CRM Dashboard, Website design from scratch by Design Studio. They nailed the design and ensured flawless development and performance.”
“Design Studio created a beautiful, functional website and mobile app for us. Excellent communication and top-notch design!”
“Design Studio provided us with a sleek design and powerful backend development. Our user experience has improved dramatically.”
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